We often focus on setting personal New Year resolutions and goals but what about business goals?
If you work for yourself, January is a good time to take stock and do a business review. It will give you focus over the next few months and the year ahead.
Then, schedule in regular reviews throughout the year (e.g. monthly, quarterly) to check on progress, adjust your plans and re-prioritise where necessary, and of course address any issues and risks.
Not sure where to start? Here is an approach you could use:
1. Identify the top 5 challenges facing your business
Make a list of your challenges and categorise them over different timescales – e.g. over the next 6 months, 12 months, 2-3 years and so on. This will help when you look at priorities.
E.g. cashflow, launch new service, customer retention, attracting new customers etc
2. Analyse your business
There are various tools and techniques available to help you analyse your business and it’s worth doing some research to identify the one’s that will be most useful for you and your business. I have used SWOT and PESTLE as examples below.
- SWOT Analysis
A simple tool for auditing your business.
Strengths and Weaknesses = relate to internal factors
Opportunities and Threats = relate to external factors
Consider your business against each segment in turn (see table below).
Tip: When using SWOT analysis, consider it against your competitors e.g. better or worse than your competition
SWOT analysis can be a bit subjective, so use other tools and techniques to supplement your analysis.
Strengths
|
Weaknesses
|
Opportunities
|
Threats
|
- PESTLE Analysis
This stands for – Political, Economic, Sociological, Technological, Legal, Environmental.
The PESTLE analysis helps you to examine the environmental influences for your business. You can then use the information to guide your strategic decision-making.
The idea is that the better you can review your business in the current environment and assess potential changes, the better you are placed to respond to changes.
So, think about each influence in turn on your business and note down the current situation and any potential changes you are aware of.
- Political: what’s happening politically in the environment in which you operate, including areas such as tax policy – e.g. standard VAT rate increase to 20% from 4 Jan 2011, changes in government / policy
- Economic: what’s happening within the economy, for example; economic growth/ decline, interest rates, unemployment (local and national), cost of living etc. – e.g. consider the impact of the austerity measures being implemented by the government
- Sociological: what’s happening socially in the markets in which you operate or expect to operate, the cultural norms and expectations, career attitudes e.g. increase in people changing career mid-way through their working life
- Technological: what’s happening technology-wise which can impact what you do – e.g. social media, gadgets to help with productivity, technology which enables you to provide services to a global market rather than just locally
- Legal: being aware of changes to legislation which could impact your business and / or the products or services you provide e.g. impact on employment, access to resources, taxation etc.
- Environmental: what’s happening with respect to environmental and ecological issues e.g. considering sustainability
Financial position
In addition to the other analysis, ensure you have a good understanding of your current financial position. This will help you to understand your cashflow position, profit margins, funds and resources available to implement any strategies.
Tip: If you work by yourself, you might want to ask for some help – e.g. your accountant, business colleagues to help bring a different perspective and challenge to your thinking and review.
3. Prioritise
Review the challenges and results of your analysis – what do you need to focus on? And when?
The following questions can help you with this. Which will:
- Have the most impact?
- Make the biggest difference?
- Turn the business around?
If you have highlighted certain issues or risks, you will also need to decide how to address them. (Note: Risk management will be covered in a future blog).
4. Strategies to address the challenges – what action will you take?
Once you have prioritised the areas you want to address, think about the strategies and actions you need to implement, which will feed in to your plan.
A focused plan should include (I have used an example of improving cashflow below):
- Area to address e.g. improve cashflow
- Strategy / key action – description of the main actions you will take e.g.
- Implement income management policy and process
- Review payment terms negotiated with suppliers
- Key deadline – when will you complete the action(s) – be specific and realistic (e.g. produce and implement income management policy and process – by 28 Feb 2011)
- Detailed actions – this is when you break the main action in to smaller manageable chunks with timelines e.g. to implement the income management policy and process you will need to:
- By 15 Jan – complete 1st action
- By 20 Jan – complete 2nd action
- By 22 Jan – complete 3rd action
- And so on…
- By 28 Feb 2011 – income management policy and process implemented and working
- Resources – what resources do you need to complete your actions e.g. advice from accountant, research
- Dependencies – consider if any actions are dependent on another e.g. do you need to complete one action before you can start another? If this is the case, then you need to ensure you monitor progress on those quite closely, so that your timelines don’t slip.
- Overall plan – remember to pull together an overall plan for all your strategies and actions, which will help you to understand all your priorities and commitments over the next few months / year and so on. You can use your plan to monitor progress and adjust accordingly, as things change. It will ensure you retain an overall perspective for your business.
- Monitor and Review – schedule in regular review points, so that you monitor and review progress against your plan and flag up any delays or issues that need addressing in good time. Determine any relevant action required.
Schedule in business reviews – it’s useful to schedule in regular business reviews, to enable you to consider the latest factors and influences for your business. This will help you to highlight changes and make you better placed to respond to them.
If you’re running a small businesses with limited staff, a review can help you identify areas where you might need to seek additional support e.g. marketing, financial, legal or even admin support, to release your time to concentrate on managing the business.
I hope these suggestions and ideas have helped you to start thinking about your business review.
Why not make a start today, by making a list of those top 5 challenges facing your business.
Horizons Regained helps and supports individuals and organisations to embrace change. We specialise in providing change management support for: systems implementation, business process improvement and organisational restructuring.
To find out more contact Joanna Puczkowski for a free consultation on Tel. 07855 369516 / Tel. 020 8505 2316 or visit the website Horizons Regained
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